What Does Blogging Best Practices Really Mean?

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One tag should relate to a variety of topics and key words that you've posted about and you should assign no more than three tags .  Be sure the tags you choose are varied and not persistent of one another because this may actually hurt your SEO efforts. Along with helping readers find exactly what theyre looking for and reviving some of your content , internal linking permits you to underline the validity of your site.  It is possible to link to some other blog posts or to your webpages.   Shorten Your Blog URL Website URLs are one of the things that search engines crawl to tell what your webpage is all about.  For this reason, its important to maintain your URL readable and to prevent a mess of numbers and figures that provide the reader or into search engines with no context.

 

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Below is a sheet that divides down the body of a URL; it shows how to structure them and where to place keywords.  Keep in mind your URL does not need to be a pick up of the webpage title.  Utilizing shorter URLs is a practice that is blogging best since they're easier to comprehend. You'll be on the right track to creating high-quality articles to your readers and building a better site strategy.

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From what Ive discovered SEO simply gets you up to now.  Remain there and to genuinely achieve the top, an article has to be helpful to the reader.  The reason for this is since it aligns with Googles number one prioritythey want to rank the finest, most useful content first. To help you out, here are six of the blogging best practices Ive used to assist my articles ranking at the top of Googles search results.  From the end of the post, youll have a playbook to perform the same.    The Perfect Word Length If you Google Perfect word length for a blog article youll encounter this commonly used chart in the Serp IQ research: a lot of men and women use this chart to warrant writing really very long posts. In my experience, a 200-word guide that is super-useful will outrank a helpful manual of 2,000 words any day.  But my guideline is to aim for 1,500 words.  And while I just said there is no perfect length, I follow this principle since it forces me to think about all angles of this topic Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read things on the World Wide Web anymore. They scan.  In reality, research finds that youre blessed if people read over 20% of what youve written. Consequently, if you would like to keep people engaged along with this particular article, youve got to break down your writing . They look like function.  They frighten people off.  If you scare people off, they leave your website.  And should they leave your website, thats an indicator to Google that your article isnt quite helpful.  And if its not helpful, you start to drop in rankings.  So, when you write, start looking for opportunities to split up your paragraphs into shorter chunks. Your Headings Need Hooks Look at these two subheadings and pick the one which catches your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline captures my attention more, and Ill guess it will for you too.

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The headline gets the response to the problem inside.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  The next headline creates curiosity.  You dont know what is going to make an egg easier to fry unless you keep reading. And if they stay on your page longer, theres a sign to Google which youve got good content.  Therefore, after youve written your post, go back and search for opportunities to create hooks.  If you need assistance with your pins and headlines, one source I turn to time and time again is this free guide on how best to Write Magnetic Headlines. The Big Benefit When You Use Measures and Lists Have you ever thought about why we like lists It turns our brains are wired for lists. A research conducted by Florida State University discovered that list-making eradicates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to achieve goals when they generated lists compared to people who didn't.

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A Featured Snippet is an answer to a search result that Google picks from an articleand most often its in the form of a listing.  From the example above, Google shows lots of measures about the best way to plan an event right within its results.  The motive Featured Snippets are so precious is that in the event the post is your one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots articles, as theyve increased both our rankings and our visitors.  If you would like to get a Featured Snippet, theres still some speculation about how Google picks them, but normally whenever I write a blog post, I attempt to include lists or measures as frequently as possible.   The Kinds of Images That Work Finest Take a look at Both of These pictures.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not only that the picture of rocks isnt attractive, its that were actually hardwired to like pictures of people better.

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Because I started using pictures of people in my blog posts, Ive discovered they get shared a whole lot more, which is another variable Google considers in its rankings.  Its a small change which makes a significant difference.    Your Posts Must be Evergreen Have you ever clicked on an article from a Google search result only to obtain the content outdated When I come across obsolete articles, I click on the back button and try another outcome. Thats why if I want something to rank highly, I try to make whats called evergreen contentcontent that remains relevant over a long period of time.  This implies I avoid writing about things which include time-based info or fads.  A number of Wild Apricots evergreen content has been in the top of Googles search results for ages. If youd like my full playbook on nonprofit SEO, you can observe my free webinar How to Boost Your Organization by Obtaining Lots and a lot of Traffic to Your Website.